1. Think about the courses you have taken in
functional areas such as marketing, finance, production, human resources, and
accounting. What is the importance of each of these areas to the strategic planning
process?
Strategy is a broad action plan or means by which long term objectives
will be achieved. Strategic management is defined as the set of decisions and
actions that results in the formulation and implementation of plans designed to
achieve a company’s objectives (Pearce II, J.A.,& Robinson,
R.B., 2012, p. 3) .
It is true that a strategic management
is a blend of different functional areas such as marketing, finance,
production, human resource, and accounting in a way that leads to achieve a
competitive edge in the marketplace.
The courses taken in functional areas such as marketing, finance,
production, human resource, and accounting will have a greater importance in
formulating, implementing and controlling of different plans, policies,
programs designed to accomplish a company’s objectives. The importance of each
of these areas to strategic management is outlined as follows:
Marketing: Having the knowledge of marketing will help to
understand the market and identify the potential customers strategically while
formulating, implementing and controlling the different plans, policies and
programs to offer the products or services what they want. The Four Ps of
marketing would be helpful in setting these different strategic activities to
cope with the market changes.
Finance: Knowledge regarding the finance provides the guidelines
on how to allocate the financial resources for what purposes which can be much
more beneficial for formulating, implementing and controlling financial
activities such as budgeting, capital formation and allocation etc.
Production: In setting the strategic planning process, production
function plays a pivotal role for determining the level of production, and raw
material requirements which are essential for providing the right product at
the right time to right customers.
Human Resources: It is definitely true that HR activities
such as hiring, training, and retaining motivated and efficient employees are
essential to convert the strategic plans into action and then into a desirable
results. HR activities should be
considered in all three components of strategic planning process so as to
produce a better result.
Accounting: Accounting functional area helps to keep track of the
business transaction, and forecasting the amount needed to formulate, implement
and control the different sets of activities while setting up the strategic
business planning process.
In summary, Strategic planning process comprised of three important
steps-formulation, implementation and controlling which, in each of these
stages, are greatly facilitated by these functional areas-Marketing, Finance,
Production, Human resources and Accounting. Thus, it can be said that they play
a significant role in achieving the company’s overall objectives in the
competitive marketplace.
References
Pearce II,
J.A.,& Robinson, R.B. (2012). Strategic Management: Formulation,
Implementation, and Control. New York: McGraw-Hill Irwin.
1.2. Many successful individuals have
single-handedly directed their companies to success. Is participative strategic
management approach likely to stifle or suppress the contributions of such
individuals?
While it is true that many successful individuals have single-handedly
directed their companies to success, doing this, however, is not likely to
succeed anymore in the competitive environment. Thus, the participative
strategic management approach, I think, is not likely to stifle or suppress the
contributions of such individuals but rather create a greater value in the
organization.
It is evident that many successful individuals have single-handedly
directed their companies to success. However, maintaining that success for prolonged
period is surely challenging and tough job so that participative strategic
management will create the open culture in the organization where many
employees are likely to participate in decision making and innovative actions.
Which, in turn, build a positive relationship among the employees and managers
for achieving organizational goals. It is also undeniable fact that delegating
decision-making responsibilities to the employees will make the employees more
responsible and they feel they are the part of the organization which possibly
will have a positive impact on their job performance.
To sum up, participative strategic management approach will create an
open culture for greater involvement and decision making by employees which will
improve the workers efficiency and productivity which is not possible when the
organization is single-handedly. Having said this, participative strategic
management approach is not likely to stifle or suppress the individual
contributions but rather it will help to maintain the success of the company
for a prolonged period of time.
References
Pearce II,
J.A.,& Robinson, R.B. (2012). Strategic Management: Formulation,
Implementation, and Control. New York: McGraw-Hill Irwin.
1.3. How can a mission statement be an
enduring statement of values and simultaneously provide a basis of competitive
advantage?
An organization’s mission states the purposes or the reason for the
existence of the organization by performing some functions. Ideally it deals
with a company’s present business scope and boundaries, and it also clarifies
what the company is, what it does and why it is here. Broadly speaking, a
company mission statement is the unique purpose that distinguishes a company
from others in terms of scope and boundaries such as products, markets and
technologies in the competitive marketplace.
It is obviously true that it can be an enduring statement that clearly
helps to identify the goals, objectives and values of the mission for a
particular company. Furthermore, it is assumed that the mission statement is
likely to create a commitment of the organization for serving internal and
external stakeholders such as customers, employees, shareholders, investors,
governments and other publics as a strategic weapon. In addition, it will
provide basis for the company to analyze a SWOT analysis, PEST analysis and
other strategic benchmarking to achieve a competitive advantage over its
rivals.
In a nutshell, a mission statement having characteristics such as
precise, flexible, clear, motivating and distinctive, helps to apart the company
itself from others and create a unique value in a turbulent marketplace so as
to simultaneously provide a basis of competitive advantage through SWOT
analysis, PEST analysis and benchmarking etc.
References
Pearce II,
J.A.,& Robinson, R.B. (2014). Strategic Management: Formulation, Implementation,
and Control. New York: McGraw-Hill Irwin.
1.4. What is the agency theory? How do agency
problems occur? How can a board of directors solve agency problems?
The agency theory:
In general, agency theory refers to the relationship between the
(principal) shareholders/owners and the agent (managers). Here the principal
hires the agent to perform the task on behalf of them. Agency theory explains
the relationship between these parties and strives to solve the raised conflict
between them while performing the given task. Agency issues happen basically when
contrasts emerge between them or when an agent does not perform the task as
desired by the principal or owners.
Agency problems occur due to following
reasons:
1. Moral hazard issue: Moral hazards occur in the organization when
agents design strategies that provide greatest possible benefits for themselves
by keeping the organizational (owners) welfare as a second priority as they
have high access to the information. Therefore, as an after effect of moral
hazard, agent may be profited at the expense of the owners' benefits.
2. Adverse selection: Adverse selection refers to the process of
selecting the wrong agent who is not fit for the owner’s tasks. It can occur
when owners, in the organization, could not precisely determine the
competencies and priorities of the executives (agents) at the time they are
hired.
A broad of directors solve the agency
problems in the following ways:
1. The agency problems can be solved by positive ways such as offering
good payment or incentives to executives/agents to get things done. Providing
additional benefits with a clearly defining the responsibilities of managers
can mitigate the agency problem when managers can align their interest with the
company's welfare.
2. The agency problem can be solved by negative ways such as threating
of firing or take over from the respective jobs. However, this is a punishment
which should be used only when above action does not work and should be often
avoided to apply.
References
Pearce II,
J.A.,& Robinson, R.B. (2012). Strategic Management: Formulation,
Implementation, and Control. New York: McGraw-Hill Irwin.
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